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While most webmasters agree that reciprocal linking is a very good way of increasing web site traffic, get your reciprocal link request wrong, and you won't get the link.

To make sure you don't this mistake, here

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are some important tips for requesting a link from a potential link partner:

1. Make sure your entire web site looks professional. Nobody is going to link to a scrappy or unprofessional looking website.

2. Whet

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er you use a linkbot or not, you must carry out some physical research on any potential link partner's website.

You need to answer these questions:
- Is the website of a similar or com

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lementary theme to your website?

Is the website content useful?

Does the website look professional?

The key is to look at the website content from your visitor's point of view. They clicked a lin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on your website to find more information, make sure the content at their destination is worthwhile.

Traffic to a new website will come almost entirely from reciprocal links. To maximize the traffic through y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ur reciprocal links, check out your potential link partners "Links" or "Resource" page:

Are the links useful?
Are the links logically grouped and easy to search?
Are there less than thirty lin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ks for each category? You will not get any traffic from a page that has more than this.

Do they look appealing?

Are the links of a similar or complementary theme to the main website?

3. If

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the website is worth linking to, locate and copy the "link code" that the Web site owner would prefer you to use for their reciprocal link, such as:

Link title
Link URL
Link description

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

You need to make a note of the web page you would like your link to appear in, and if the website has a categorized link directory, the category.

4. Find the contact details for the owner of the website.

The in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

reased harvesting of email addresses means that not many webmasters will put an email link on their website, most will use a contact form.

Try to find the name of the owner. Many website owners have a web page ab

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut themselves or their business.

5. Using the link information you found during your research, make an html link which points to your potential link partner and upload it to your links page.

The only time it is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

acceptable to use information "discovered" by your linkbot is if you can't find any linking information during your research.

6. Contacting the owner or webmaster for a reciprocal link will mean you must do one o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the following:

Fill in their link submission form.
Contact them using their contact form.
Send them an email (This is the last resort). Sending emails to the WhoIs contact details is the same

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

as spamming, DON'T DO IT.

Use pre-written templates of linking letters that you can copy and paste into the contact form or your email program.

To ensure the email looks personal, fill in the following "g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ps" on the template:

The web site owners name. Don't use Hi John, or Hello John, use Dear John. If you can't find the owner's name don't use any salutation at all.
The URL of the web page where yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

would like you link to appear. If necessary, state the category you would like your link to appear in.

The full URL of the reciprocal link on your website.

The title of your link.

The URL of your l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ink.

The description of your link.

Make sure you state your email address and your website URL after your name at the end of the email.

If your website has a low Google PR, state this and tell your p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tential link partner that your website is new, does not have a high Google PR and linking with you will not do their Google PR any good.

Tell them you have a policy of linking with quality sites that have a simil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r or complimentary theme and consequently your Google PR is going to steadily increase, as will the number of people visiting their website from their link on your web page.

Anybody receiving a link request writt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n using these tips will be more inclined to swap links with you because you have taken the time to check out their web site and your professional approach will have a positive subconscious effect on their decision

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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